Timing and Pricing: Key Strategies for Selling Properties Quickly

What’s your take? How are you approaching and advising your sellers on pricing in today’s market?

The way I see it, a property is never more valuable to a buyer than on the day it’s listed—spurred by the buyer’s instinct to act quickly for fear of losing out to someone else. However, as days turn into weeks, the urgency fades—and, consequently, so does the property's perceived value.

What’s more, a property attracts the most attention on the day it's listed because popular search platforms prioritize new listings. As the listing ages, however, both visibility and buyer interest inevitably decline.