What do you sell?

That may sound like an overly simplified question, but it’s foundational to EVERYTHING you do: sales activities, marketing efforts, and the total operating scope of your business.

I can tell you this: you don’t sell homes (per se)—or, at least, that’s not what consumers, quote-unquote, “buy from you.” Fundamentally, you’re hired on the grounds of your expertise-- and the means by which you impart your expertise.

And, the thing is, expertise is dynamic and undefined—it’s merely a label used to describe competence. So perhaps you’re the economics guru, the lifestyle guru, or the investment guru in your local marketplace. Whatever and/or whoever you are, one thing I know for sure: nobody does you better than Y-O-U.

I’ve said it before and I’ll say it again – your AGENT-BRAND is:

your Voice
your Mind
your Heart
your Face