Across (and off) the web — in your postcards, letters, emails, social posts, radio spots, blogs, videos, and maybe even your billboards — tell it like it is!
‣ Problem-solve the obstacles of purchasing a home when you need to sell.
‣ Provide guidance to compete and win amidst multiple-offer madness.
‣ (Graciously) confront concerns of a mounting housing bubble, set to burst.
‣ Share tips/tactics to navigate appraisal gaps.
𝐕𝐚𝐥𝐮𝐞: 𝚝𝚑𝚎 𝚛𝚎𝚐𝚊𝚛𝚍 𝚝𝚑𝚊𝚝 𝚜𝚘𝚖𝚎𝚝𝚑𝚒𝚗𝚐 𝚒𝚜 𝚑𝚎𝚕𝚍 𝚝𝚘 𝚍𝚎𝚜𝚎𝚛𝚟𝚎; 𝚝𝚑𝚎 𝚒𝚖𝚙𝚘𝚛𝚝𝚊𝚗𝚌𝚎, 𝚠𝚘𝚛𝚝𝚑, 𝚘𝚛 𝚞𝚜𝚎𝚏𝚞𝚕𝚗𝚎𝚜𝚜 𝚘𝚏 𝚜𝚘𝚖𝚎𝚝𝚑𝚒𝚗𝚐.
Ultimately, as an agent, your perceived 𝘃𝗮𝗹𝘂𝗲 is directly linked to the 𝚙𝚛𝚘𝚋𝚕𝚎𝚖𝚜 𝚢𝚘𝚞 𝚜𝚘𝚕𝚟𝚎 and/or 𝚛𝚎𝚜𝚞𝚕𝚝𝚜 𝚢𝚘𝚞 𝚙𝚛𝚘𝚍𝚞𝚌𝚎 for customers. How you talk about all that (in your marketing, networking, and/or prospecting activities) is, by definition, your 𝚅𝚊𝚕𝚞𝚎 𝙿𝚛𝚘𝚙𝚘𝚜𝚒𝚝𝚒𝚘𝚗:
⛔️ “You know how…” {PROBLEM} ✅ “Well, what we do is…” {PROPOSITION} 🙌” So that you can…” {PAYOFF}
What’s more, the means by which you 𝘴𝘰𝘭𝘷𝘦 𝘱𝘳𝘰𝘣𝘭𝘦𝘮𝘴/𝘱𝘳𝘰𝘥𝘶𝘤𝘦 𝘳𝘦𝘴𝘶𝘭𝘵𝘴 is fundamentally through your skillful use of knowledge. Like the text in the image says: the marketplace is 𝒄𝒐𝒎𝒑𝒆𝒕𝒊𝒕𝒊𝒗𝒆, it’s 𝒄𝒐𝒎𝒑𝒍𝒊𝒄𝒂𝒕𝒆𝒅, and is in desperate need of YOUR 𝒄𝒐𝒎𝒑𝒆𝒕𝒆𝒏𝒄𝒆.
One of my all-time favorite (marketing) quotes, courtesy of author @jaybaer, in his book, 𝒀𝒐𝒖𝒕𝒊𝒍𝒊𝒕𝒚, describes effective MARKETING as being “… 𝗦𝗼 𝘂𝘀𝗲𝗳𝘂𝗹 𝗽𝗲𝗼𝗽𝗹𝗲 𝘄𝗼𝘂𝗹𝗱 𝗽𝗮𝘆 𝘆𝗼𝘂 𝗳𝗼𝗿 𝗶𝘁.” Sounds like a ᴋɴᴏᴡʟᴇᴅɢᴇ-ʙʀᴏᴋᴇʀ to me 👊
What Knowledge Should I Have as a Real Estate Broker?