Real estate is (and will remain) a relationship business -- a quote-unquote, โ๐ฐ ๐๐๐๐๐ ๐๐๐,โ business. For instance, referrals and repeat business by way of oneโs past clients, sphere-of-influence contacts, or would-be buyers and sellers (leads) in search of credible/reliable real estate professionals.
The question is, from a marketing standpoint, how do you SCALE relationships? Short answer: AUTOMATION.
Leads are easy; conversion is hardโand, candidly, Iโm tired of watching quality agents throw good money after bad generating more and more leads that never (flipping) convert. Itโs a serious problem.
The distance between generating a lead and procuring a client is a long gap. In order to close that gap, youโve gotta build relationshipsโand to build relationships, you have to stay in communication. But how do you do that at scale? Once again: AUTOMATION.
Your real estate business needs smart, practical sales and marketing automations to scale up -- which is exactly why, in todayโs episode, Iโm talking with sales and marketing automation expert, Jessie Beaudoin, the CEO/Founder of CallAction, a service/software providing sales and marketing automation solutions for, predominately, real estate professionals.
Grab your notes ๐ and strap in for ๐ ๐ฎ๐ฟ๐ธ๐ฒ๐๐ถ๐ป๐ด ๐ฆ๐๐ฟ๐ฒ๐ฎ๐บ, ๐ฒ๐ฝ๐ถ๐๐ผ๐ฑ๐ฒ ๐ฌ๐ฌ๐ฎ.