Just a friendly reminder to be the knowledge broker! In a know-you, like-you, trust-you based of industry like #realestate, for instance—video marketing is pure magic. The way I see it: there’s just no other marketing medium in existence that captures/conveys your AGENT-BRAND quite like video.

So the question is: are you appropriately prioritizing video creation?

Case in point… I had an opportunity recently to speak at a pretty sizable conference. After my presentation I posted a short VIDEO of me speaking at that conference—and, what struck me was that the video reached about 5-times as many people as the actual presentation. I’m certainly not intending to brag or imply any sort of negativity here—far from it. What I’m trying to say is that the reach and exposure you can gain off of video marketing is, for all intents and purposes, w/o equal.

So, if you’ll please forgive my bluntness—stop viewing video (and content creation) as someone else’s job and step in front of that 🎥.