My two cents: start generating Facebook leads. Facebook usage is at an all-time high, and yet, because a large number of advertisers have cut their budgets, the ads are practically on sale. The point being โ get in there!
**๐๐ช๐ฅ๐ฆ-๐ฏ๐ฐ๐ต๐ฆ - ๐ฑ๐ญ๐ฆ๐ข๐ด๐ฆ ๐ฆ๐ฏ๐ด๐ถ๐ณ๐ฆ ๐บ๐ฐ๐ถ๐ณ ๐ญ๐ข๐ฏ๐จ๐ถ๐ข๐จ๐ฆ ๐ช๐ด ๐ด๐ฆ๐ฏ๐ด๐ช๐ต๐ช๐ท๐ฆ ๐ต๐ฐ ๐ค๐ถ๐ณ๐ณ๐ฆ๐ฏ๐ต ๐ฉ๐ข๐ณ๐ฅ๐ด๐ฉ๐ช๐ฑ๐ด.**
And keep in mind that Facebook leads are historically of ๐ญ๐ฐ๐ธ๐ฆ๐ณ ๐ช๐ฏ๐ต๐ฆ๐ฏ๐ต (especially now, given present circumstances). Thatโs part of what makes them affordable compared to other sources (Google or Zillow, for instance). And because of that, youโll probably end up with quite a multitude of leads.
So try approaching it as you would an email subscriber list or a follower-base on a social network. In other words โ work the ๐ก๐๐จ๐ฉ, not the ๐ก๐๐๐๐จ. What I mean is, trying to, quote-unquote, โworkโ a surplus of lower-intent leads (which btw typically take longer to mature) one-at-a-time isnโt by itself an efficient model. Make it scalable.
Communicate across ๐ฎ๐ถ๐ญ๐ต๐ช๐ฑ๐ญ๐ฆ ๐ค๐ฉ๐ข๐ฏ๐ฏ๐ฆ๐ญ๐ด to build your brand, deliver valuable content and resources that garner trust, create validity, and, over time, with out any sort of โhard sell,โ the leads will choose you for you
Work the List, Not the Leads