👉 66% of Americans own homes.

👉 Approx. 8.5% move annually.

👉 More than 91% use an agent to buy/sell.

👉 The average person knows about 150 people.

So the potential of a 500-person database is…

500 (Your database) 

x 150 (Dunbar's Number) 

x 0.66 (Homeowners) 

x 0.085 (Annual movers) 

x 0.91 (Those using an agent)

Result:

≈ 3,500 sales per year.

Roughly 1/2 of buyers and 2/3 of sellers find an agent through repeat business or referrals. In real estate, you might say your network equals your net worth! MARKETING IS MATH: your database is an untapped goldmine.

But don't assume you're the only contender. You're either the agent-of-choice or an agent-of-chance — and chance rarely deals the winning hand.

Consider this a thought exercise. These numbers are a theoretical maximum, but they underscore the immense potential that’s within your reach.

Now’s the time to make every connection count!