Now’s the time to listing launch “your face off,” friends 😅
As the real estate market continues to adjust and decelerate, far too many agents are slashing their marketing budgets, essentially cost-cutting their way into “feeling safe.”
Listing agents are reducing their property marketing efforts to “save money” – super bad timing, if you ask me. For them!—it’s GREAT for you. Why? Because when homeowners see what you’re prepared and able to do versus your competitors, chances are good you’ll have it in the bag at your next listing appointment. It’s a simple matter of VALUE.
What’s more, with mortgage interest rates more than DOUBLING in the past year, the pool of prospective buyers is extremely transitory—as in, here to day, gone tomorrow. That is, unless your seller is willing to drop the price to keep downward pace with them!
It’s simple math: when rates increase, budgets shrink. Thus—if you over-price or under-present—the listing is gonna sit. Tick-tock, says the clock ⏳
So, whatcha gonna do to promote that property? Here are some ideas.
13 Real Estate Listing Marketing Ideas (that’ll attract MORE listings)
Publish vertical videos galore! For example, hyperlapse walkthroughs, selfie-gimbal tours, “What $###,#### get’s you in {CITY}”-styled videos, and more.
Target the neighbors/area with skippable YouTube Commercials. Pro tip: make sure your opening line addresses the subject audience. For instance, “Hey South Nashville homeowners…” That’ll capture their attention. (Click HERE to review a YouTube ads tutorial.)
Try out TikTok ads. These ads are super affordable and TikTok has less restrictive geo-targeting limitations than other ad platforms.
Facebook/Instagram ads still work. In fact, try running multiple ads! Target your database, your marketplace, Boost your post(s), utilize new placements, like Reels and/or Story ads, and more. There’s a lot of potential with FB/IG ads.
Run Google Display ads — i.e., the banner ads you see as you peruse the web. Your ads should feature images of the property with your FACE and NAME superimposed. It’s strategically critical for the neighbors to see YOU outworking your competitors. (Click HERE to review a Google Display Network ads tutorial.)
Bring back the MEGA Open House!Run this Google search🔎: “Tom Ferry MEGA Open House”—you’ll find endless content and resources.
Step-up your signage: yard-signs, directional signs, QR code signs, et al. Figure out what is/isn’t allowed in your marketplace and get to work 👊
Send postcards to the neighbors. You also oughta consider sending them to your database contacts — it’ll help to position you as an established listing agent. Maybe even consider handwritten-note announcements using a tool like Audience.co.
Email blasts. If you’re sending a weekly newsletter, for instance, try featuring your listings within its contents. When the time comes to list, your subscribers will wanna see their listing in that email. Don’t SPAM people (obviously).
Try to get your listings featured in notable publications or popular social accounts that feature select listings.
Post your listings on buy/sell forums like Craigslist and Facebook Marketplace. Btw, these sites are good spots to generate leads/inquiries.
Utilize profile links:: e.g. your link-in-bio (like Liinks.co or LinkTree, for instance), the Products section of your Google Business Profile, and so on.
Doubtlessly, your listing will be distributed/syndicated from your MLS to all the real estate feeds. On your own website, however, make sure to showcase your listing using an optimized landing page. Make sure it’s properly indexed with Google for search-ranking purposes, integrate geo-tagged images, embedded videos, keyword-rich text, and more.
As a listing agent, it’s on you to expose a property to the LARGEST pool or ready, willing, and able buyers... So get the word out 📢