Social media algorithms (like Instagram) tend to favor your most recent post when distributing content through the feeds: e.g the Home Feed, the Explore Page, the Reels Feed, and so on.
And it isnât just Instagram. Facebook, TikTok, LinkedIn, and other social sites function similarly.
So hereâs the dilemma. They (the gurus) say youâre âsupposedâ to post daily (or even twice-a-day) in order to reach the widest-possible audience. However, by doing so, each new post is essentially burying its predecessor post alive đ§ââď¸ â one after the next.
Essentially, the more frequently you post, the less time each respective post has in the feeds to garner engagement from followers and viewers (e.g. hearts, comments, etc.). Notwithstanding, if you only post infrequently, your content just wonât go very far. The struggle is real.
Fret not, friends⌠SEO is here to save the day!
SOCIAL NETWORKS VS. SEARCH ENGINES
On social platforms, users discover content mostly by means of scrolling through feeds. Thus, once an account posts something new, it takes its shift in the feeds until the next post. Itâs the whole âburied aliveâ concept aforementioned.
On search platforms, though, users discover content predominately by way of searchâmeaning, a blog posted long ago retains its eligibility to rank in Google search results, for instance, so long as itâs relevant to the search query. This same idea also applies to YouTube videos because search is a considerable source of video views on that platform.
SEO IS SOCIAL MEDIA AFTERLIFE
So why not publish each of your social posts as blogs on your site?
1. Simply embed your video (or upload an image if thatâs your postâs associated media) into your blog.
Embedded videos are actually posted/hosted on sites like YouTube, or Instagram, or Facebook, or wherever. However, they appear as if theyâre within your blogâthus, viewers can click to watch the video without leaving your site.
Either your blog platform auto-converts the URL of the subject video for embedding purposes orâwith Youtube, for exampleâyou can simply press the Share button and copy/paste its embed code.
I generally embed the YouTube videos because itâs an easy process and, since Google owns YouTube, I figure it canât hurt.
2. The next step is to simply repurpose the caption of your social post for the blog copy.
If youâre concerned the caption text lacks a sufficient word count to constitute blog copy, look into an AI copywriting tool like Jasper.ai. Literally, you can copy/paste your caption text and Jasper, for instance, has copywriting tools thatâll instantly lengthen your word count. Even if your subject matter is technical, Jasperâs a quick study.
The average post on social media lives a relatively short life â days, at most. Even soâthough your posts may perish quicklyâtheir blogs will endure in the SEO afterlife, ranking forevermore (kind of, sort of đ¤Ł).