We all know real estate is a relationship business—a know + like + trust form of business. What’s more, as the market normalizes/decelerates, the typical customer lifecycle is returning to its normal time-frame—which can be up-to a two-year process (for some).

Marketing—just for the record—won’t produce any sense of immediate gratification. It’s a long-game‼️—to which you’re either interested or committed.

So what are you doing to position your business at the forefront of consumers’ minds so that when the time indeed comes to BUY, SELL, INVEST, or REFER—it’s you and no one else! That’s marketing: mindshare wins marketshare.

fast markets, slow markets
up markets, down markets
strong markets, weak markets

… No matter the circumstances, remember: NEVER STOP MARKETING! 👊