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The Driving-Factor of a Top-Producer’s Success

Stating the obvious here: nothing gets FINISHED that hasn’t been STARTED.

Last month I interviewed mega-agent and team-leader Phil Gerdes during a conference, and we got to talking about the driving factors behind his success in the real estate business.

He said, ultimately, it’s been the product of his unremitting consistency – in essence, “Do the thing and have the power.”

Notwithstanding—we continued our discussion—people are wildly “consistent” all the time at completing nonproductive tasks or deeds – or at avoiding productive ones. In fact, at the risk of sounding somewhat disparaging, it’s kind of predictable human behavior—the path of least resistance, if you will.

The word, “consistency”—all by itself—is an insufficient term to explain someone’s success. That was our conclusion.

In order to be truly consistent, we reasoned—there’s got to be a commitment; there has to be something compelling you to do the thing that produces the power, so to speak.

It’s what Tom Ferry has said over-and-again:  “You’re either interested or committed.”

There was a study I came across once that investigated what happens to a person who becomes lost in a forest, desert, or some other type of wilderness when they have no map, compass, or stars to guide them.

It turns out that when lost, people will instinctively begin wandering in circles... UNLESS they have a clear point-of-reference, like a faraway mountaintop. If you’re able to lock eyes onto a fixed destination, for instance, then—whatever the cost—you’ll commit your way toward it unswervingly.

It’s true—technically speaking—that things only ever get done after they get started… and 2023 is around the corner, friends – so watcha gonna get started?

How to Define a Value Proposition that Consists of LOTS of Different Elements (for REALTORS)

From listing to close, search to sale — the differentiation of your services is in the details!

The question is, which details? My advice:  make a list of the defining attributes, processes, and solutions that characteristically describe your services — and try doing so from a client’s POV.

For instance, according to research conducted by Bain & Co., consumers perceive value across a spectrum of precisely 30 different ways and means, divided into 4 categories:  functional value, emotional value, life-changing value, and transformational value. (Google the “30 Elements of Value” to read up on it and review the different elements.)

My point here is – what’s your value proposition(s)? Define it and it’ll radiate into EVERYTHING you do:  sales, marketing, ops, and beyond!

And remember… it probably isn’t one BIG thing you do especially well; it’s all the little things added up. So start making that list, friends 👊