The Driving-Factor of a Top-Producer’s Success

Stating the obvious here: nothing gets FINISHED that hasn’t been STARTED.

Last month I interviewed mega-agent and team-leader Phil Gerdes during a conference, and we got to talking about the driving factors behind his success in the real estate business.

He said, ultimately, it’s been the product of his unremitting consistency – in essence, “Do the thing and have the power.”

Notwithstanding—we continued our discussion—people are wildly “consistent” all the time at completing nonproductive tasks or deeds – or at avoiding productive ones. In fact, at the risk of sounding somewhat disparaging, it’s kind of predictable human behavior—the path of least resistance, if you will.

The word, “consistency”—all by itself—is an insufficient term to explain someone’s success. That was our conclusion.

In order to be truly consistent, we reasoned—there’s got to be a commitment; there has to be something compelling you to do the thing that produces the power, so to speak.

It’s what Tom Ferry has said over-and-again:  “You’re either interested or committed.”

There was a study I came across once that investigated what happens to a person who becomes lost in a forest, desert, or some other type of wilderness when they have no map, compass, or stars to guide them.

It turns out that when lost, people will instinctively begin wandering in circles... UNLESS they have a clear point-of-reference, like a faraway mountaintop. If you’re able to lock eyes onto a fixed destination, for instance, then—whatever the cost—you’ll commit your way toward it unswervingly.

It’s true—technically speaking—that things only ever get done after they get started… and 2023 is around the corner, friends – so watcha gonna get started?