How to Define a Value Proposition that Consists of LOTS of Different Elements (for REALTORS)

From listing to close, search to sale — the differentiation of your services is in the details!

The question is, which details? My advice:  make a list of the defining attributes, processes, and solutions that characteristically describe your services — and try doing so from a client’s POV.

For instance, according to research conducted by Bain & Co., consumers perceive value across a spectrum of precisely 30 different ways and means, divided into 4 categories:  functional value, emotional value, life-changing value, and transformational value. (Google the “30 Elements of Value” to read up on it and review the different elements.)

My point here is – what’s your value proposition(s)? Define it and it’ll radiate into EVERYTHING you do:  sales, marketing, ops, and beyond!

And remember… it probably isn’t one BIG thing you do especially well; it’s all the little things added up. So start making that list, friends 👊