The 2021 real estate market explained... Here's everything you need to know

☑️ The #realestate inventory crisis 🏠
☑️ Rising cost of materials 🏗(e.g. lumber, paint, et al.)
☑️ Feverish 🥵 levels of buyer demand
☑️ Multiple-offer “mayhem” (and, consequently, rapidly appreciating home prices 🏷)
☑️ Super low mortgage interest rates (and what to expect)
☑️ Generational buyer/seller shifts: multi-gen households, pet priorities 🐶, and more.

In today’s #MarketingStream episode, I’m joined by Dr. Jessica Lautz @jessica.lautz, Vice President of Demographics and Behavior Insights at the National Association of REALTORS® @nardotrealtor —and we’re taking on ALL OF THE ABOVE! Inventory, purchasing, new construction, and more!

End of the day, #marketing is all about crafting a message that connects/resonates with the consumer. In fact, your marketing is just the megaphone 📣 for your message. It’s like Tom Fishburne said:

“The best marketing doesn’t feel like marketing.”

So if your message is out of context, it’ll gonna fall flat. On the other hand, if it addresses a problem, a perception, or a desire of the consumer, it’ll cut straight through the noise.

Grab your notes 📋 and strap in for 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗦𝘁𝗿𝗲𝗮𝗺, 𝗲𝗽𝗶𝘀𝗼𝗱𝗲 𝟬𝟬𝟲.

Watch the full episode here: https://geni.us/cZ38D6 (LINK IN BIO)

ᴛʜᴇ ꜰᴜʟʟ ᴇᴘɪꜱᴏᴅᴇ ɪꜱ ᴀᴠᴀɪʟᴀʙʟᴇ ᴏɴ ᴛʜᴇꜱᴇ ꜱᴛʀᴇᴀᴍɪɴɢ ᴘʟᴀᴛꜰᴏʀᴍꜱ:
🖥 𝗬𝗼𝘂𝗧𝘂𝗯𝗲
🎧 𝗦𝗽𝗼𝘁𝗶𝗳𝘆
🎙 𝗔𝗽𝗽𝗹𝗲