In the show, Alex explains:
‣ The nuts-and-bolts🔩 of how email marketing actually functions -- and how it differs from just personal emailing (e.g. Outlook, Gmail, Yahoo, et al.).
‣ Top email marketing mistakes/pitfalls to avoid. Specifically, what causes emails to filtered out of inboxes and marked as SPAM (along with solutions and workarounds).
‣ Recommendations of best-in-class Email Service Providers (ESPs). Included in that discussion, Alex talks about the importance of “warming-up” your email address prior to use.
‣ Pro-tips to boost email campaign performance (i.e., sending frequency, subject lines, message formatting, and more). PLUS types of emails to send (and not to send).
‣ How to navigate 🧭 new and impending privacy restrictions.
𝗧𝗵𝗶𝘀 𝗲𝗽𝗶𝘀𝗼𝗱𝗲 𝗶𝘀 𝗹𝗼𝗮𝗱𝗲𝗱 𝘄𝗶𝘁𝗵 𝘁𝗲𝗰𝗵𝗻𝗶𝗾𝘂𝗲𝘀 𝗮𝗻𝗱 𝘁𝗮𝗰𝘁𝗶𝗰𝘀! What’s more, it was a really fun conversation!
As you’re watching/listening, keep in mind, we discussed email marketing from the standpoint of two different objectives—so the conversation bounces back-and-forth quite a bit.
1. Increasing sales and conversions.
2. Positioning your brand and nurturing relationships.
Grab your notes 📋 and strap in for 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗦𝘁𝗿𝗲𝗮𝗺, 𝗲𝗽𝗶𝘀𝗼𝗱𝗲 𝟬𝟬𝟳.
ᴛʜᴇ ꜰᴜʟʟ ᴇᴘɪꜱᴏᴅᴇ ɪꜱ ᴀᴠᴀɪʟᴀʙʟᴇ ᴏɴ ᴛʜᴇꜱᴇ ꜱᴛʀᴇᴀᴍɪɴɢ ᴘʟᴀᴛꜰᴏʀᴍꜱ:
🖥 𝗬𝗼𝘂𝗧𝘂𝗯𝗲
🎧 𝗦𝗽𝗼𝘁𝗶𝗳𝘆
🎙 𝗔𝗽𝗽𝗹𝗲
