Marketing Stream

Win More Listings with 2021 Digital Marketing Best Practices for Real Estate Agents

The vast landscape of digital marketing in 2021 can be confusing for many business owners and it may seem like there are so many options out there on what you should do.

Any business has to have a healthy marketing ecosystem that includes SEO, Social Media, Email Marketing, Paid Advertising, and of course Video!

Today's #MarketingStream is about the best practices for digital marketing that real estate agents can execute in 2021. Our special guest is the Co-Founder and CEO of Curaytor, Jimmy Mackin.

Supercharge Your Email Marketing Lead Generation with Alex Berman

If you’re looking to take your #EmailMarketing to the next level, you can’t miss this (super technical) interview with cold 🥶 email marketing expert, Alex Berman. To watch/listen, tap the LINK IN MY BIO.

⚠️Fair warning, this #MarketingStream episode goes from 0 to 60 💨 in terms of subject matter complexity SUPER FAST. Alex flat-out knows his stuff!⚠️

In the show, Alex explains:

‣ The nuts-and-bolts🔩 of how email marketing actually functions -- and how it differs from just personal emailing (e.g. Outlook, Gmail, Yahoo, et al.).

‣ Top email marketing mistakes/pitfalls to avoid. Specifically, what causes emails to filtered out of inboxes and marked as SPAM (along with solutions and workarounds).

‣ Recommendations of best-in-class Email Service Providers (ESPs). Included in that discussion, Alex talks about the importance of “warming-up” your email address prior to use.

‣ Pro-tips to boost email campaign performance (i.e., sending frequency, subject lines, message formatting, and more). PLUS types of emails to send (and not to send).

‣ How to navigate 🧭 new and impending privacy restrictions.

𝗧𝗵𝗶𝘀 𝗲𝗽𝗶𝘀𝗼𝗱𝗲 𝗶𝘀 𝗹𝗼𝗮𝗱𝗲𝗱 𝘄𝗶𝘁𝗵 𝘁𝗲𝗰𝗵𝗻𝗶𝗾𝘂𝗲𝘀 𝗮𝗻𝗱 𝘁𝗮𝗰𝘁𝗶𝗰𝘀! What’s more, it was a really fun conversation!

As you’re watching/listening, keep in mind, we discussed email marketing from the standpoint of two different objectives—so the conversation bounces back-and-forth quite a bit.

1. Increasing sales and conversions.

2. Positioning your brand and nurturing relationships.

Grab your notes 📋 and strap in for 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗦𝘁𝗿𝗲𝗮𝗺, 𝗲𝗽𝗶𝘀𝗼𝗱𝗲 𝟬𝟬𝟳.

ᴛʜᴇ ꜰᴜʟʟ ᴇᴘɪꜱᴏᴅᴇ ɪꜱ ᴀᴠᴀɪʟᴀʙʟᴇ ᴏɴ ᴛʜᴇꜱᴇ ꜱᴛʀᴇᴀᴍɪɴɢ ᴘʟᴀᴛꜰᴏʀᴍꜱ:

🖥 𝗬𝗼𝘂𝗧𝘂𝗯𝗲

🎧 𝗦𝗽𝗼𝘁𝗶𝗳𝘆

🎙 𝗔𝗽𝗽𝗹𝗲

Explaining Today's Real Estate Market ft. Dr. Jessica Lautz


The 2021 real estate market explained... Here's everything you need to know

☑️ The #realestate inventory crisis 🏠
☑️ Rising cost of materials 🏗(e.g. lumber, paint, et al.)
☑️ Feverish 🥵 levels of buyer demand
☑️ Multiple-offer “mayhem” (and, consequently, rapidly appreciating home prices 🏷)
☑️ Super low mortgage interest rates (and what to expect)
☑️ Generational buyer/seller shifts: multi-gen households, pet priorities 🐶, and more.

In today’s #MarketingStream episode, I’m joined by Dr. Jessica Lautz @jessica.lautz, Vice President of Demographics and Behavior Insights at the National Association of REALTORS® @nardotrealtor —and we’re taking on ALL OF THE ABOVE! Inventory, purchasing, new construction, and more!

End of the day, #marketing is all about crafting a message that connects/resonates with the consumer. In fact, your marketing is just the megaphone 📣 for your message. It’s like Tom Fishburne said:

“The best marketing doesn’t feel like marketing.”

So if your message is out of context, it’ll gonna fall flat. On the other hand, if it addresses a problem, a perception, or a desire of the consumer, it’ll cut straight through the noise.

Grab your notes 📋 and strap in for 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗦𝘁𝗿𝗲𝗮𝗺, 𝗲𝗽𝗶𝘀𝗼𝗱𝗲 𝟬𝟬𝟲.

Watch the full episode here: https://geni.us/cZ38D6 (LINK IN BIO)

ᴛʜᴇ ꜰᴜʟʟ ᴇᴘɪꜱᴏᴅᴇ ɪꜱ ᴀᴠᴀɪʟᴀʙʟᴇ ᴏɴ ᴛʜᴇꜱᴇ ꜱᴛʀᴇᴀᴍɪɴɢ ᴘʟᴀᴛꜰᴏʀᴍꜱ:
🖥 𝗬𝗼𝘂𝗧𝘂𝗯𝗲
🎧 𝗦𝗽𝗼𝘁𝗶𝗳𝘆
🎙 𝗔𝗽𝗽𝗹𝗲

The 2021 Real Estate Market Explained: Everything You Need to Know

☑️ The #realestate inventory crisis 🏠
☑️ Rising cost of materials 🏗(e.g. lumber, paint, et al.)
☑️ Feverish 🥵 levels of buyer demand
☑️ Multiple-offer “mayhem” (and, consequently, rapidly appreciating home prices 🏷)
☑️ Super low mortgage interest rates (and what to expect)
☑️ Generational buyer/seller shifts: multi-gen households, pet priorities 🐶, and more.

In today’s Marketing Stream episode, I’m joined by Dr. Jessica Lautz, Vice President of Demographics and Behavior Insights at the National Association of REALTORS® — and we’re taking about everything you need to know about today's real estate market. Inventory, purchasing, new construction, and more!

End of the day, marketing is all about crafting a message that connects/resonates with the consumer. In fact, your marketing is just the megaphone for your message.

It’s like Tom Fishburne said:

“The best marketing doesn’t feel like marketing.”

So if your message is out of context, it’ll gonna fall flat. On the other hand, if it addresses a problem, a perception, or a desire of the consumer, it’ll cut straight through the noise.

Grab your notes and strap in for Marketing Stream Episode 006!

In today's discussion:

0:00 - Intro
2:42 - Introduction of Dr. Jessica Lautz
3:58 - Inventory Shortage in Various Market Places
7:20 - The Relationship Between Affordability and Inventory
8:45 - What would you tell a buyer that is competing against cash offers?
9:46 - What direction is the real estate market headed towards?
13:19 - Are there more buyers, less inventory or a mixture of both?
18:27 - What caused the housing supply shortage?
24:39 - How should agents be communicating with their customer base?
26:18 - What has changed with consumers and housing?
28:00 - How much of a birth-rate decline have we had?
29:23 - Did the pandemic cause a premium per square foot?
32:37 - Buyers Looking for Multi-generational Homes
34:49 - Outro

Facebook Pixel Tracking Dead? Discussing the New Apple Privacy Policy iOS 14.5 Update with Juefeng Ge

Internet privacy updates have arrived: Apple’s App Tracking Transparency Framework (courtesy of iOS 14.5), Google’s Privacy Sandbox, and, basically a coming embargo on third-party cookies (which is explained in-depth during the video). So, in essence, we’re talking about the end (or at least a serious diminution) of Facebook’s Pixel, Google’s Global Site Tag (i.e., Google Analytics), and other website measurement and tracking tools. Translated: that means problems for remarketing and lead-conversion tracking.

In today’s episode of Marketing Stream, I’m joined by Co-Founder and Chief Marketing Officer of Ylopo, Juefeng Ge (aka, Ge). Candidly, some of what’s happening with these updates is beyond what we need to know or discuss. Nonetheless, it’s been difficult to get straight answers about the functions and/or features that will or won’t remain in place with the major ad portals:  Facebook, Google, et al. That was, until this podcast!

On the table for discussion:

0:00 - Intro
3:17 - Internet Privacy Updates and Impacts on Real Estate
8:36 - The Apple App Tracking Transparency Framework
17:20 - Changes to Facebook's Pixel and Tracking Tools
24:25 - First-Party Data vs Third-Party Data
33:04 - What Stops an App from Selling Your Data
36:14 - Changes to Functionality of Facebook Ads
37:55 - Speculative Changes to Google Ads
41:53 - Strategic Advertising Changes for Real Estate Agents
48:23 - Final Takeaways

The RIGHT WAY to MAXIMIZE RESULTS and Grow on Social Media for Real Estate with Courtney Gracia

If you want to successfully promote yourself as a #realestateagent on social media, you shouldn't scroll past the extremely valuable info in this interview!

SOCIAL MEDIA GOAL: maximize results (i.e., engagement, comments, DMS,s and, ultimately, inbound business opportunities) while minimizing the time, energy, and effort required to produce said results. That’s the dream, right⁉️

Every agent on the planet 🌎 (I’d wager) aspires to reap the rewards of a flourishing social media presence. Because, the thing is, there’s nothing else like it.

On today’s episode of #MarketingStream, I had the privilege to interview @courtney.gracia, the Social Media Manager for @ferryintl. Goodness, gracious 🤯 -- her subject-matter knowledge and expertise is top-echelon.

On the docket for discussion:

‣ Best-practices (in 2021) to garner high-quality customer engagement and interaction on Posts and Stories.
‣ Tips and techniques to streamline content production.
‣ Types of posts for #RealEstateAgents to make in 2021.
‣ Do’s & Don’ts of cross-channel content repurposing.
‣ How to manage your "community” (i.e., comments, messages, and more!)

Grab your notes 📋 and strap in for 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗦𝘁𝗿𝗲𝗮𝗺, 𝗲𝗽𝗶𝘀𝗼𝗱𝗲 𝟬𝟬𝟰.

ᴛʜᴇ ꜰᴜʟʟ ᴇᴘɪꜱᴏᴅᴇ ɪꜱ ᴀᴠᴀɪʟᴀʙʟᴇ ᴏɴ ᴛʜᴇꜱᴇ ꜱᴛʀᴇᴀᴍɪɴɢ ᴘʟᴀᴛꜰᴏʀᴍꜱ:
🖥 𝗬𝗼𝘂𝗧𝘂𝗯𝗲
🎧 𝗦𝗽𝗼𝘁𝗶𝗳𝘆
🎙 𝗔𝗽𝗽𝗹𝗲

How to Grow a YouTube Channel (That Attracts Business) with Andrew Kan | Marketing Stream 🎙 003

For any established/aspiring YouTuber, the TubeBuddy browser extension is a downright must to optimize and grow your channel. In today’s episode of #MarketingStream, I’m talking with TubeBuddy Creative Director, Andrew Kan -- YouTube SEO and optimization expert.

(⚠️𝗪𝗔𝗥𝗡𝗜𝗡𝗚:  this episode is nonstop with actionable takeaways!)

YouTube is a different type of social platform. In fact, it’s less of a social network and more of a search engine. (No surprise given that it’s owned by Google.)


Now, the trouble with social sites like Facebook or Instagram is that your content is here today, gone tomorrow. To that end, I was recently asked to explain why one should even bother posting to their Stories, for instance, when that content automatically disappears after just 24 hours. Fair question! But based on that, I replied, what’s the benefit of posting any content to your Feeds or otherwise since it’ll only circulate (algorithmically) for maybe 48 to 72 hours once published?


My point isn’t to make you question the efficacy of creating or sharing social content (far from it!); it’s to showcase how YouTube is different.


Imagine publishing a video that amasses hundreds (or thousands) of views month-after-month, only gaining in popularity as time elapses! And, what’s more, consider that for all those views (like clockwork 🕰) a certain percentage of onlookers will inevitably inquire about your business services. Yup—you heard right!


So grab your notes 📋 and strap in for 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗦𝘁𝗿𝗲𝗮𝗺, 𝗲𝗽𝗶𝘀𝗼𝗱𝗲 𝟬𝟬𝟯.



Sales and Marketing Automation (for Real Estate Professionals) | Marketing Stream 🎙 (002)

Real estate is (and will remain) a relationship business -- a quote-unquote, “𝑰 𝒕𝒓𝒖𝒔𝒕 𝒚𝒐𝒖,” business. For instance, referrals and repeat business by way of one’s past clients, sphere-of-influence contacts, or would-be buyers and sellers (leads) in search of credible/reliable real estate professionals.

The question is, from a marketing standpoint, how do you SCALE relationships? Short answer:  AUTOMATION.

Leads are easy; conversion is hard—and, candidly, I’m tired of watching quality agents throw good money after bad generating more and more leads that never (flipping) convert. It’s a serious problem.

The distance between generating a lead and procuring a client is a long gap. In order to close that gap, you’ve gotta build relationships—and to build relationships, you have to stay in communication. But how do you do that at scale? Once again:  AUTOMATION.

Your real estate business needs smart, practical sales and marketing automations to scale up -- which is exactly why, in today’s episode, I’m talking with sales and marketing automation expert, Jessie Beaudoin, the CEO/Founder of CallAction, a service/software providing sales and marketing automation solutions for, predominately, real estate professionals. 

Grab your notes 📋 and strap in for 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗦𝘁𝗿𝗲𝗮𝗺, 𝗲𝗽𝗶𝘀𝗼𝗱𝗲 𝟬𝟬𝟮.

GENERATE LEADS with Google Ads for Real Estate Agents in 2021 | Marketing Stream 🎙 (001)

I’m talking Google Ads with pay-per-click (PPC) wizard 🧙‍♀️—Josh Frankel. If you’re looking to generate leads and build your real estate business via Google Ads, you’re in the right spot!

Josh is the Founder of Green Light Technology Solutions, a pay-per-click ad agency dedicated to helping real estate agents generate leads, as well as a Lead Architect for acclaimed real estate digital marketing platform, Ylopo.

In today’s interview we’re diving headfirst in to all-things Google Ads: search ads, display network ads, YouTube in-stream ads, Google Local Services Ads, Google My Business listings, and more. This is a technical interview. For instance, we’ll explore the impacts of recent changes to Google’s Personalized Advertising Policies for housing-related ads, the ins-and-outs of conversion tracking, keyword planning, audience targeting, retargeting, and much, much more.

Grab your notes 📋 and strap in for 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗦𝘁𝗿𝗲𝗮𝗺, 𝗲𝗽𝗶𝘀𝗼𝗱𝗲 𝟬𝟬𝟭.