About two weeks ago I participated in a MEGA listing-agent mastermind hosted by Tom Ferry. We’re talking about agents/teams listing-and-selling hundreds of homes a year.

Each member of the mastermind shared their top tactics for generating seller business and, to my surprise, home-valuation styled campaigns are paying-out dividends right now.

I know, I know… you’re thinking… “Weren’t those overplayed like four years ago⁉️” That’s what I thought too.

However, as real estate headlines fear-monger about the future of housing ad-nauseam, consequently, many homeowners are wondering about A.) the value of their home and B.) the timing of their next move.

Tools like HomeBot, NAR’s REALTOR® Property Resource (RPR), CloudCMA, or HomeValueLeads, for instance, equip agents and/or teams with websites that capture seller contact info when performing an automated/aggregated range of value to inquiring homeowners. Just like always, though: the money’s in the follow-up. 📲

At a super high level, there are a couple different ways to deploy a campaign like this:

PAY-PER-CLICK: Setup search campaigns across Google, YouTube, Bing, and DuckDuckGo that link to your home-valuation landing page.
DIRECT MAILERS: Print and distribute a simple mailer that states the offer directly above a QR-code hyperlinked to your home-valuation landing page.

The part that was most astounding to me was the impressive rate of conversion these agents/teams have been achieving -- anywhere from 1.5% up to 10% of leads entering into signed listings w/in 30 days of initial lead-capture. In case it’s not self-evident: WOW! 🤯