Calls, emails, Zooms, face-to-face meetings, social media posts and videos — by whatever means you’re communicating with customers — resolve to add V-A-L-U-E.

End of day, the problems you solve and results you produce adds up to the perceived value of your services.

The term 𝒗𝒂𝒍𝒖𝒆, in fact, describes the regard that something is held to deserve; its importance, worth, or usefulness.

Here’s a simple thought… Become the most 𝚞𝚜𝚎𝚏𝚞𝚕 real estate professional in your local marketplace—above anything else—and, I promise, no customer will ever again question your value.

In the presence of disruptors, discounters, and dabblers, you’ll remain the agent-of-choice. So today and everyday after, be the 𝙠𝙣𝙤𝙬𝙡𝙚𝙙𝙜𝙚-𝙗𝙧𝙤𝙠𝙚𝙧 👊