The 3 Essentials for Viral Video Success on Instagram Reels, YouTube Shorts, and TikTok
Navigating the ever-changing landscape of social media algorithms is already a tall order, and when you add the constant need for fresh content, even seasoned marketers can feel overwhelmed. To cut through the chaos and elevate your video content on today's top social media platforms, zero in on these three game-changing factors.
Make It "Searchable"
SEO isn't just for blogs. Keywords are essential for aligning your video with the right audience. But let's be clear: Keywords are about more than just hashtags.
The algorithms have gotten smarter and can understand your video's context through transcripts, captions, and descriptions. So know your audience and trust that the algorithm aims to do the same. Team up with it by integrating relevant keywords across all text associated with your video.
Keep It "Streamable"
Audience attention spans are notoriously short. Platforms have conditioned us to crave new visuals every few seconds. While scrolling is endless, viewer attention to a single video is fleeting.
So how do you stop the scroll and make them stick around? Change it up. Use pattern interrupts like b-roll, gifs, sound effects, or split screens to keep the visuals moving. Do that, and you'll not only keep eyes glued but also make the algorithm favor you.
Make It "Shareable"
The end game is “shareability.” Platforms, especially Instagram, measure interactions heavily—and right now, they're putting a premium on sharing. Instagram has a competitive edge over TikTok with its DM feature, and it's pressing that advantage.
When your content gets DM'd (i.e., shared), it's the algorithmic equivalent of striking gold. So… aim for gold by making sharing the focal point of your calls-to-action.
By focusing on making your video searchable, streamable, and shareable, you'll not only reach your target audience but also turn the ever-elusive algorithms into allies. It's time to level up your social media game.
P.S. Craving a deeper dive into mastering the art of viral video content? Don't miss out. Catch my full podcast episode on this topic to unlock even more strategies for social media success. Watch/Listen Now.