TikTok, evidently taking a queue from Instagram, has ditched the “Discovery” tab in lieu of a new, “Friends” feed. One could argue that TikTok isn’t actually a social network, per se – it’s more of an entertainment platform.
Unlike Instagram‘s main feed, TikTok’s default feed (dubbed, the “For You,” feed) doesn’t necessarily show you posts from the accounts you follow. Instead,; it’s based almost entirely off of your perceived/inferred interests. It’s been suggested that TikTok‘s algorithm can practically read your mood.
TikTok also features a “Following” feed, which only displays posts from the accounts you follow. The “Discover” tab was a spot to explore and widen your interests: hashtags, audio/sounds, and trending content. Welp, it’s been demoted to a less prominent location within the app and replaced by the “Friends” tab. The “Friends” tab is actually a third, distinct feed that only shows you posts of accounts you follow who also follow you—i.e., your friends.
All that to say, it looks like TikTok is trying to create a bit more community-like stickiness between its users