Meta Verified, the new verification process for Facebook and Instagram, has officially launched in the US. This follows Twitter's subscription service, where users can effectively purchase a blue check verification for a monthly fee.

Although anyone can now obtain the blue check on Twitter, for instance, the company is reportedly generating about 2.4 million in revenue per month from the service. Meta's verification process will work in a similar fashion, with users paying separately for the blue check on each respective platform.

However, there are concerns that Meta might prioritize the posts of their subscribers over everyday users, as Twitter has announced its intentions for doing so. So far… Meta has said that they will not do this, at least not initially—but only time will tell. The verification program is not available for all Meta products, only for Facebook and Instagram. Additionally, it gives verified users a more direct line of communication with the platform in the event they are dealing with impersonators or other account-related issues. (That’s the perk that’s the most appealing, IMO.)

Overall, the new Meta verification process aims to increase security on the platform and prevent fake accounts and other forms of online fraud. While it remains to be seen how the service will be received by users, it is clear that Meta is following in the footsteps of other social media platforms by introducing a paid verification service.