โ๐๐ก๐๐ง ๐ข๐ฌ ๐ญ๐ก๐ ๐๐๐ฌ๐ญ ๐ญ๐ข๐ฆ๐ ๐ญ๐จ ๐ฉ๐จ๐ฌ๐ญ ๐จ๐ง ๐ฌ๐จ๐๐ข๐๐ฅ?โ Short answer: when the majority of ๐บ๐ฐ๐ถ๐ณ followers are active. Algorithmically speaking, both Facebook and Instagram are inclined to show users the best performing posts. By performance, they mean reactions (Hearts, Likes, et al.), comments, shares, and so forth. No surprise, they want social interaction. All this means that the first hour of a post is vitally important to whether or not it โ๐๐๐๐๐๐๐ ๐๐๐ ๐ ๐๐๐ ๐โ -- algorithmically speaking.
What I mean is, if you can stir up quick reactions to your next postโagain, comments, shares, and so forthโitโs a signal that your ๐ง๐ณ๐ฆ๐ด๐ฉ, ๐ฏ๐ฆ๐ธ ๐ฅ๐ค๐จ๐ฉ (which, keep in mind, FB and IG place a premium on โnewโ content) should be shown to a wider audience.
Hereโs my point: youโre the most likely to get those quick reactions from ๐บ๐ฐ๐ถ๐ณ existing followersโnot from hashtags, the Explore feed, or out of Facebook Watch. Thus, you should time your posts on each respective network for when the bulk of ๐บ๐ฐ๐ถ๐ณ followers are scrolling their feeds. Extra Credit: you should also promote each post w/ a Story and, using your discretion, tag friends/followers for whom the post is directly relevant. Point is, do what you can to get it in front of as many folks as possible without delay.
Iโve noticed lots of people expect to be told they should post at some specific, ๐ผ๐ป๐ฒ-๐ฉ๐๐ข๐-๐ณ๐ถ๐๐-๐ฎ๐น๐น point in a dayโlike a Tuesday at 9:54 AM or something. Consider, however, that there are 910-million IG users and 2.60-billion FB users worldwide. Frankly, the best time to post averaged-out means nothing. You need numbers specific to YOU.
๐ ฐ๏ธ For ๐ธ๐๐๐๐๐๐๐๐, tap ๐ฐ๐๐๐๐๐๐๐ on your (**Creator or Business**) Profile, then, under the ๐๐๐๐ ๐จ๐๐ ๐๐๐๐๐ heading, tap on your follower count. On the next screen scroll to the bottom and youโll be able to analyze days and times of day of when ๐บ๐ฐ๐ถ๐ณ followers are typically online, per the past 7-day or 30-day period (thereโs a dropdown at the top of the page).
๐ ฑ๏ธ For ๐ต๐๐๐๐๐๐๐, navigate to your Page (on desktop), on the lefthand sidebar, click ๐ฐ๐๐๐๐๐๐๐, then, near the middle of the next screen, select the square titled, ๐ท๐๐๐ ๐ฌ๐๐๐๐๐๐๐๐๐. Once that page loads, you can analyze historical and predicted patterns of when your followers are the most active.