The 3 Essentials for Viral Video Success on Instagram Reels, YouTube Shorts, and TikTok

The 3 Essentials for Viral Video Success on Instagram Reels, YouTube Shorts, and TikTok

Navigating the ever-changing landscape of social media algorithms is already a tall order, and when you add the constant need for fresh content, even seasoned marketers can feel overwhelmed. To cut through the chaos and elevate your video content on today's top social media platforms, zero in on these three game-changing factors.

Make It "Searchable"

SEO isn't just for blogs. Keywords are essential for aligning your video with the right audience. But let's be clear: Keywords are about more than just hashtags.

The algorithms have gotten smarter and can understand your video's context through transcripts, captions, and descriptions. So know your audience and trust that the algorithm aims to do the same. Team up with it by integrating relevant keywords across all text associated with your video.

Keep It "Streamable"

Audience attention spans are notoriously short. Platforms have conditioned us to crave new visuals every few seconds. While scrolling is endless, viewer attention to a single video is fleeting.

So how do you stop the scroll and make them stick around? Change it up. Use pattern interrupts like b-roll, gifs, sound effects, or split screens to keep the visuals moving. Do that, and you'll not only keep eyes glued but also make the algorithm favor you.

Make It "Shareable"

The end game is “shareability.” Platforms, especially Instagram, measure interactions heavily—and right now, they're putting a premium on sharing. Instagram has a competitive edge over TikTok with its DM feature, and it's pressing that advantage.

When your content gets DM'd (i.e., shared), it's the algorithmic equivalent of striking gold. So… aim for gold by making sharing the focal point of your calls-to-action.

By focusing on making your video searchable, streamable, and shareable, you'll not only reach your target audience but also turn the ever-elusive algorithms into allies. It's time to level up your social media game.
P.S. Craving a deeper dive into mastering the art of viral video content? Don't miss out. Catch my full podcast episode on this topic to unlock even more strategies for social media success. Watch/Listen Now.

Unlocking the Power of Hyperlocal Content: Beat Social Media Algorithms

You're probably wondering why your social media posts aren't getting the traction they used to. Well, it's not you; it's the algorithm.

Want the good news? You can make that algorithm work for you, not against you. Here's how to do it with hyperlocal content.

Why Hyperlocal Content is Your New Best Friend

You've heard it before: "Content is king." But in the age of AI-suggested content, not just any content will do.

You need content so specific, so local, it practically screams your town’s name. Why? Because algorithms like Instagram's are shifting to prioritize interest-based content.

That means the more you tailor your posts to your local audience, the more likely they are to actually see them.

How to Train the Algorithm to Love Your Content

• Be Ultra-Specific: Don't just post about coffee; post about that hidden gem of a coffee spot on Main Street that only locals know about.

• Use Hyperlocal Hashtags: Forget #CoffeeLover; try #MainStreetCoffeeLove. You'll attract locals who are genuinely interested in what you're posting.

• Tag Your Location: Always, always tag your location. It's like sending a flare up to the algorithm, saying, "Hey, this post matters to people here!"

Boost Your Posts, But Make It Local

Once you've got this killer content, don't let it go to waste. Consider promoting or boosting your posts within a 15-mile radius of your marketplace. You'll maximize visibility among potential customers right in your backyard.

The Bottom Line

You don't need a massive following; you need the RIGHT following. Stop chasing vanity metrics and start focusing on what really matters: reaching and engaging with potential clients who are local to your area.

When you go hyperlocal, you're not just throwing content into the void and hoping someone sees it. You're strategically placing it where it matters most. So go ahead, make your content so hyperlocal, you force the algorithm's hand. Let it be your local matchmaker!

Become a Data Wizard: Mastering Advanced Data Analysis in ChatGPT

Imagine unlocking instant, actionable insights from your data, right within your ChatGPT conversations. No more manual sifting through spreadsheets or documents.

Whether you're a local business owner, a real estate professional, or an entrepreneur, this feature is like having a personal data analyst at your fingertips, pinpointing the key metrics that empower you to make game-changing decisions.

First Things First: Activate Advanced Data Analysis

Before you get started, you'll need to enable Advanced Data Analysis, formerly known as the Code Interpreter. It's a simple process: go to your ChatGPT settings and activate it.

Keep in mind, you'll have to do this for each new chat session you start. For a visual guide, take a look at the step-by-step screenshots provided below.

1. Navigate to the lower left corner and tap the ellipsis next to your email address, then select "Settings & Beta."

2. From the left-hand menu, tap "Beta Features" and toggle on "Advanced Data Analysis."

3. For each new chat, hover over the ChatGPT version (3.5 or 4) to reveal additional options, one of which allows you to activate Advanced Data Analysis for that specific chat.

Unleash the Possibilities: What's on the Menu?

Once you've activated Advanced Data Analysis, you're ready to explore a world of possibilities:

• Export MLS Data: Real estate pros, this one's for you. Upload your MLS data and get instant insights into market trends, property valuations, and even buyer personas for your listings. For example:

  • Deep Dive into Trends: "What specific market trends can I identify in my MLS data that aren't immediately obvious?"

  • Competitive Analysis: "Who are the top-performing agents and firms in my area based on the number of listings, and what do their focus areas reveal about market opportunities?"

  • Future Predictions: "Based on provided MLS data, what can I forecast about property values or market demand in the next quarter?"

• Analyze Social Media Metrics: Keep tabs on your social media performance by exporting and uploading your analytics.

  • Engagement Metrics: "What types of content are driving the highest engagement rates across my social media platforms?"

  • ROI Analysis: "How many of my direct messages on each social media platform lead to meaningful interactions or conversions?"

  • Audience Behavior: "What can I learn about my audience(s) based on their interactions with different platforms or types of content?"

• Review Customer Feedback: Copy-and-paste your customer reviews into a document, upload it, and get immediate insights to refine your business strategy.

📥 Ready to Dive Deeper into Your Customer Reviews?

Don't miss out on the chance to gain even more valuable insights from your customer feedback.

Click below to access my exclusive list of the "5 Must-Ask Queries to Uncover Game-Changing Insights from Your Customer Reviews."

👉 Download the 5 Must-Ask Queries Now!

Why You Can't Afford to Miss Out

Here's why this advanced feature is mission-critical:

• Time-Saving: Say goodbye to hours of manual data analysis.

• Enhanced Accuracy: Trust the machine to provide error-free insights.

• Competitive Edge: Stay ahead of the curve with real-time data analysis.

There you have it! Advanced Data Analysis is your secret weapon for making smarter, data-driven business decisions. Get to it!

The Secret Sauce to Dominate Google’s Local Pack: Know Your Maps

Hey there, savvy business owners! Ready to level-up your Google Business Profile and beat the competition? (Yeah you are!) Let's talk about Google's “local pack” (aka, “map pack”) and how to make it your playground.

What is the Google Local Pack?

When customers search Google for local services—think “best real estate agent near me”—a special section pops up. It's called the local pack, featuring three businesses optimized for that search.

Horizontal vs. Square Map-Pack

Look closer. You’ll see a map guiding customers to these businesses. The map comes in two styles:

• Horizontal Map: Appears as a strip above the listings.

• Square Map: Sits to the right of the listings.

Why Does the Map Type Matter?

The type of map speaks volumes.

• Horizontal Map: Usually appears lower on Google’s results page. It shows up when Google isn't quite sure it’s found what the searcher wants.

• Square Map: Indicates high confidence from Google. It’s a cue that you’re exactly what the customer is searching for.

Optimize for Square

Want to dominate? Here's your game plan: zero in on the search phrases that trigger the square map-pack. Start by running a few local searches related to your business. Jot down the phrases that bring up the square map—those are your golden keywords.

Now you've got your roadmap, literally. Optimize around these phrases, and you're set to soar. 🚀

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Key Takeaways

• The local pack is your ticket to visibility.

• Map type hints at Google’s confidence level.

• Optimize for phrases that trigger the square map to come out on top.

Now, go conquer that local pack! You’ve got the secret sauce. 🌟

The Paradox of Choice: Why Consumers Are Using Agents More, Not Less

With the wealth of information available online through third-party property search portals and various real estate platforms, wouldn't you assume that buyers and sellers would be more self-reliant?—less in need of using an agent?

5 Essential Elements to Supercharge Your AI Prompts

Your AI experience is only as brilliant as your prompts. Think of generative AI as a mirror, reflecting🪞the quality of your thoughts.

Want to take your prompts from good to great? Here's your quick cheat sheet:

👉PERSONA: Declare who's speaking. Whether it's a seasoned journalist or a professional health coach, the voice dramatically influences the output's narrative and tone. | Ex: "Imagine you're a financial advisor giving investment advice."

👉OBJECTIVE: Define what you need from your AI. Craft your tasks with precision. | Ex: "Create a comprehensive guide to indoor gardening."

👉CONTEXT: Feed the AI a detailed backstory. It's all about supplying any pertinent background information that refines the AI's task execution. | Ex: "The guide is for city dwellers with little to no outdoor space."

👉FORMAT: Specify your desired output. This can range from articles, scripts, and quizzes, to styles like how-to guides or opinion pieces, and even structures such as headings, lists, or interview style Q&As.


👉STYLE: Tailor the AI's style. Think about the tone, rhetorical devices, formality level, and other language nuances. | Ex: "Write in a conversational tone, using metaphors and anecdotes, and maintain a moderate level of formality."

Remember, weak prompts generate weak responses. But powerful prompts? They ignite AI's potential, unlocking a world of possibilities.

From Zillow to Google: How to Use AI to Migrate and Optimize Client Reviews for Your Business Profile

Looking to repurpose your Zillow reviews for your Google Business Profile? It's not just a migration, it's a transformation.

You're well aware of the power of client reviews, but a simple copy-paste won't cut it. You'll need your clients to "re-review you"—there's no sidestepping that. But, before you reach out, there's a golden opportunity to amplify 🦾 their reviews.

Take their original reviews and feed them into an AI tool (like ChatGPT, Bard, Claude 2, Jasper, or others). Instruct the AI to weave in a few choice keywords, crafting a fresh and improved version. Why? Because Google scans your clients' reviews for keywords, using them to rank your profile over competitors in related searches.

A word to the wise: don't rush this process or it'll raise 🤨 eyebrows. And remember, if you go overboard with the keywords, Google's likely to filter the review.

But what about Google’s duplicate content policy, you ask? No need to fret. Reviews, authored by the client and not the business, don't typically fall under Google's duplicate content policy😮‍💨.

Just remember, handle this process with care and authenticity to stay in line with Google's broader guidelines.

Beyond Buying Leads: The Importance of Marketing in Real Estate

Are you thinking BIG enough? When it comes to marketing and branding, loads of agents only scratch the surface, stay within their comfort zones, and often miss the mark because:

👉 They lack the necessary know-how to implement successful marketing.

👉 They're clinging to buying leads like a lifeline, missing a solid marketing plan to bring in steady business.

👉 They're spooked by the thought of unclear returns from their marketing efforts.

👉 For them, rolling up their sleeves to tackle marketing feels like facing a steep, uphill climb.

👉 They're not quite getting the big picture - branding isn't just a logo, it's about building long-term client relationships.

Stop scratching the surface. Dive deep and make your mark!

Harness the Domino Effect: Unleash the Power of a "For Sale" Sign!

Imagine a "For Sale" sign popping up on one lawn in your neighborhood. Then, almost like magic, a smattering of additional "For Sale" signs starts appearing here and there. This is the domino effect in action, subtly yet significantly sparking a vibrant real estate scene.

Ignite the Chain Reaction

Here's where you step in. It's time to supercharge the trend and take it to the next level. Go beyond the casual postcard, and embark on a full-throttle marketing blitz! Yes, postcards are good, but there's so much more you can do.

• Make calls to neighbors

• Knock on doors for face-to-face interaction

• Host open houses

• Film and post engaging social media videos

• Launch targeted online ads:  Meta, Google, YouTube, TikTok, and more.

• Feature the listing in your newsletter and email campaigns

Doing all this isn't just about selling a single house. It's about creating a buzz in the neighborhood—a buzz that can translate into more listings, sales, and satisfied clients.

Stay Top-of-Mind

The real estate game requires more than a flash in the pan marketing effort. While many agents may host an open house or send a postcard, this might not be enough to form a lasting impression. The secret sauce? Persistence and consistency.

Don't just spark interest and let it dwindle after a day or two. Commit to the long haul—be there for the whole season. It's crucial to stay in the neighbors' minds even after the "Sold" sign comes down. After all, the decision to sell might not happen immediately, but when it does, you want to be the first person they think of.

Remember, a continuous presence doesn't just show commitment, it helps build trust and recognition—two key ingredients in winning listings. Patience, persistence, and consistency are your allies in this game.

Your Turn

What are your top marketing tips and tricks to leverage your listings and sales?

Push VS. Pull: The Art of Long-Term Marketing

Does your marketing PUSH or PULL?

A PUSH strategy employs "buy now or prices may go up" types of tactics, enticing impulsive decisions. While this approach might net some short-term gains, the benefits are fleeting.

Conversely, a PULL strategy resonates with your customers' core desires, cultivating a trust-based relationship rooted in enduring value. This method inspires customer loyalty and earns you referrals.

Don't just focus on the here and now. In marketing, it's essential to look beyond the immediate—sow seeds today for a bountiful harvest tomorrow.

How to Ensure “Snowbirds” See Your Postcards: Email-Copy Your Postcards

Have you ever wondered about the real impact of your postcard marketing efforts? Or maybe questioned how long your mailings even hold your audience's attention?

Here's something to consider - USPS Informed Delivery, a complimentary service that provides residents with a digital preview (i.e., scanned images) of their mail, is being utilized in over 33 million homes. That's about 20% of all eligible U.S. households. So… Roughly 1 out of 5 addresses you mail to is probably already enrolled.

From a marketing viewpoint, this opens a new avenue for reaching homeowners—especially those elusive "snowbirds" who often are away from their second homes.

Now, your message is landing not only in their physical mailbox but also in their inbox, thus multiplying your touch-points. As a postcard marketer, USPS Informed Delivery can boost your reach by:

• Ensuring your mailings are seen, even when homeowners are away.

• Giving homeowners a digital preview of your postcard.

• Making a deeper impression with this dual-delivery system.

It's a smart move to add a secondary call-to-action (CTA) on your postcards every now and again, encouraging homeowners to sign up for USPS Informed Delivery. It's a way of making sure your future mailings are noticed, even when the homeowner isn't physically there to pick up the mail.

And don't forget the magic of multichannel marketing – that seeing your message on multiple platforms boosts its impact and makes it more memorable. The combination of physical postcards and digital previews is working to amplify your marketing message.

Remember, you're making connections, one postcard at a time. Each mailing builds awareness, establishes your brand, and increases your chances for hire, bit-by-bit. Keep pushing, keep engaging, and keep making impressions that last.

The Trust Equation: Earning Referrals in Real Estate

In the real estate profession, success hinges on more than mere transactional interactions or casual conversations with clients. At its core, this business is relationship-based—a "know-you, like-you, trust-you" kind of operation.

Trust is a cornerstone, pivotal to creating an atmosphere where clients and contacts can confidently advocate for your services.

Consider this:  according to the National Association of REALTORS®, over half of buyers and about two-thirds of sellers link with agents via repeat business or referrals. This underscores the critical importance of your relationships and amplifies the powerful role that trust plays in driving your business forward.

Yet, trust doesn't grow on its own—it needs to be tended. When a client refers you, they're effectively betting their reputation. Consequently, your marketing strategy is tasked with providing the assurance clients and contacts require to recommend your services confidently.

Regardless of the method—be it postcards, emails, videos, or something else—your marketing should focus on forging a robust network that knows, likes, and trusts you.

So… Is your marketing strategy building the necessary confidence for your clients to easily vouch for your services?

Choosing the Right Instagram Account: Personal, Business, or Creator?

Navigating Instagram begins with a pivotal choice between personal and professional accounts.

1. PERSONAL ACCOUNTS: Though favored within Facebook’s algorithm, it’s a different story on Instagram. These accounts are primarily beneficial for maintaining privacy. However, they lack the business-oriented features you might find useful for growth.

2. PROFESSIONAL ACCOUNTS: These are your go-to for business perks like insights, advertising, enhanced messaging, and contact buttons. Before you dive in, remember there are two further options to consider:

• BUSINESS ACCOUNTS: Opt for these if you're looking for improved integration with third-party publishing tools. They provide an environment that eases content creation and scheduling.

• CREATOR ACCOUNTS: An ideal match for those seeking a touch of creative freedom, these accounts provide additional music options and allow you to align with categories reflective of your profession, such as "Real Estate Agent" or "Entrepreneur.” Be mindful, however, certain categories could come with music usage restrictions.

So, based on your objectives with Instagram, ask yourself: Which account will serve you best, and why?

Email VS. the World: Why Email Marketing is Still King of Digital Platforms

EMAIL is the undisputed titan of digital platforms. Not what you expected? With a gargantuan 4.37 billion users worldwide, it leaves Facebook, YouTube, and the rest eating its dust.💨

But why does that matter? It’s simple: to maximize your marketing efforts, you need to reach your audience where they’re the liveliest. And the numbers don't lie—99% of email users check their inboxes daily, usually before they even glance at social media.

Don't misunderstand—this isn't a slight against social platforms. The real faux pas is underestimating the importance of email.

Consider that each social post only hits a small fraction of your followers at a time. So don't restrict your reach to social feeds when there are inboxes waiting to be filled.

What’s more, email marketing's strength doesn't just hinge on its epic reach. What sets it apart most is its rock-solid dependability—email offers a hotline to your audience, more direct than any social platform.

Are you ready to learn how to build an effective email strategy and craft compelling messaging to become an email-marketing hero? If so, check out my new course, INBOX HERO: Tapping into the marketing GOAT.

This doesn't mean that email subscribers are necessarily more loyal; after all, email opt-outs are common, just like unfollows on social media. You get what your content attracts and keep what it satisfies.

Bottom line—followers might be flighty, but email endures.

Understanding Types of Real Estate Leads: Property, Process, and/or Professional Inquiries

Leads are the lifeblood of your business—yet they come with varying degrees of potential and require different handling strategies.

You’ve likely heard your peers complain about “lousy” leads. But it isn’t a matter of quality, it’s a question of intent.

By definition, a lead is simply somebody responding to a marketing offer, saying, "I'm interested!” What it all boils down to is the nature of the offer.

Context is key! If you fail to understand what motivated a lead to accept your offer, you're essentially left in the dark.

In real estate, for example, there are 3 fundamental offers:  property - process - professional.

1. PROPERTY - Offers focused on the real estate itself: e.g. listing inquiries, open house attendees, home-valuation requests, custom home-search subscribers, etc.

2. PROCESS - Offers concerned with the journey of buying or selling: e.g. downloadable PDF guides, webinar or seminar participants, etc.

3. PROFESSIONAL - Offers spotlighting the agent's expertise and/or reputation: e.g. social media solicitations, online review-driven queries, etc.

It's vital to acknowledge that not all leads are equal. While property leads might come in bulk, they often see you as an accessory to the main event, thus demanding a good deal of skill and finesse to transform them into loyal clients.

On the other hand, process and professional leads come to you because, well—you’re YOU! They recognize your skills and reputation; they've seen you in action and they like what they see. Hence, the conversion battle is already halfway won—ultimately, it's all about context.

High-Intent Social Media Leads!? Harnessing the Power of Meta Search Ads on Facebook and Instagram

Amidst the world of scrolling thumbs and double-taps, Meta—that is, Facebook and Instagram—has unveiled a new ad format positioned to help businesses and creators break through the noise of an ever-scrolling feed.

When advertising on these platforms, your precious ads generally appear within users' feeds, where their attention is constantly fleeting. It's a “blink-and-you-miss-it” situation.

But take heart because there's a new ad placement in town: SEARCH.

See, when users actively search for something, it signals a higher intent—a clear interest in finding something specific.

With Meta ads—encompassing Facebook and Instagram ads—you, as an advertiser, can now target your ads based on user searches, positioning yourself closer to that decisive moment.

HOW META SEARCH ADS APPEAR:

• For Facebook search results: Your ads are displayed alongside Facebook and Marketplace search results that are relevant to the user's query.

• For Instagram search results: Your ads show up in the search results when users enter a keyword search term in the search bar within the Instagram app.

HOW TO RUN META SEARCH ADS:

1. Open your Meta Ads Manager and create a new campaign.

2. Select an objective that suits your preferences, such as Engagement, Traffic, and so on.

3. Designate Housing as your Special Ad Category.

4. Fill in the necessary details, including target audience(s), budget, start/end dates, geographic area, and other standard parameters.

5. Navigate to the "Placements" section and choose "Manual placements."

Keep in mind that Meta search ads function differently compared to Google ads. While Google requires you to specify the exact words and phrases for triggering your ads, Meta takes a different approach by inferring keywords from your ad copy. This includes caption text, video transcript (if applicable), and the landing page if you're directing traffic off of the platform.

Consequently, it is crucial to use clear and concise language to describe the desired action for users who are likely searching for what you offer.

Additionally, here's an important consideration: since you're targeting high-intent searchers, it might be prudent to exclude potential ad placements other than Facebook and Instagram Search, although it will be required to keep Facebook and Instagram feeds enabled.

Lastly, since this is a newly introduced ad placement, it's crucial to closely monitor whether your ads are actually appearing in search results and how they’re performing with respect to your goals. Simply make adjustments to your ad copy until you find the sweet spot.

Unraveling the Social Media Maze: A Definitive Guide to Content Strategy

As the world becomes more-and-more immersed in social media, an intriguing trend emerges: the volume of content being generated is growing at a rate far outstripping the number of new users.

The feeds are effectively “choking” with content, making it tougher and tougher for your posts to cut through the noise.

So, what do you do? Do you drown your audience in more content or do you get strategic in your approach? Obviously, the latter is your better option.

If you’re in-market to level-up your content strategy, click HERE to watch a concise, 26-min video that’ll walk you through every detail.

The Rise of AI-Generated Content: Fueling Growth or Falling Behind?

Adopting AI-generated content in your digital marketing strategy is less a choice, more a requirement to stay competitive.

Despite some misunderstandings, AI-enhanced content doesn't inherently lower the quality or ranking viability of your content. In fact, Google's policy updates dismiss any theories of AI-generated content being automatically classified as SPAM.

For Google, the spotlight is on quality, not the source of content. Whether human and/or AI-produced, only high-quality content secures a valued spot in Google’s eyes.

Side-note:  while AI is a powerful tool to enrich your content, it's not a replacement.

What’s more, there’s a bigger issue at hand: AI-assisted content creators have significantly ramped up their output—e.g. blogs, social media posts, emails, and more.

Content creators and businesses now face a new reality: adapt to this accelerated pace or risk getting buried in the information avalanche.

Vanity VS. Value: Prioritizing Genuine Engagement over Follower Counts

Would you prefer a massive following of random accounts from faraway places or a more modest audience consisting of locals, past clients, and contacts from your database?

If you're marketing your local business on social media, I'm guessing you'd choose the latter option.

So here's some advice: Stop fretting over vanity metrics like follower count, views, and likes. Yes, I know these measurements do matter algorithmically, but you should think about the bigger picture.

Unless you're trying to become a celebrity, why obsess about ‘em? Instead, focus on what truly matters: reaching and engaging with potential clients who are local to your area.

Last year, for instance, Mark Zuckerberg revealed that AI suggested content already accounted for 15% of what users were seeing in their Facebook and Instagram feeds and would more than double by the end of 2023.

(Sidebar:  AI-suggested content is algorithmically generated recommendations tailored to each user's interests and preferences on social media platforms.)

Frankly, that means fewer-and-fewer of your followers will see your posts as their feeds become more-and-more saturated with AI suggested content.

On the other hand, by creating content that’s tailored to the needs and interests of your target audience, you effectively train the algorithms to prioritize and display your content to the individuals for whom it’s genuinely relevant:  i.e., local, prospective customers!

Here’s how to optimize your posts to, quote-unquote, “train the algorithm” to show your posts to locals:

1. Publish content that caters precisely to the interests of locals, thereby arm-twisting the algorithm to identify and display it to the right audience.

2. Utilize hyperlocal hashtags to attract the attention and interaction of local users who follow or engage with such hashtags.

3. Always tag your location in and around your area when posting content. This signals the algorithm that your content is relevant within that specific geographic area.

4. Consider promoting/boosting your posts within a 15-mile radius of your marketplace for maximum visibility among potential customers in your immediate vicinity.

The Rule of 7: Unlocking the Power of Repetition in Marketing

Ever come across the Rule of 7?

It's an underlying principle in marketing that’s essential to understand; otherwise, your marketing runs the risk of being overlooked or fading into the background, making it easy for your efforts to be forgotten or disregarded.

In a nutshell, the Rule of 7 emphasizes the importance of repeated exposure. Simply put, a potential customer needs to encounter a marketing message at least seven times before taking action.

Relying on a single video, postcard, or email won't cut it; however, a strategic series of touch-points will put you ahead of the competition. That's why it's mission-critical to embrace the power of repetition and strategic exposure.

By ensuring your brand's ubiquitous presence, you establish credibility, capture attention, and position yourself as the preferred choice.

• Frequency: Consistency is key. The more frequently your target audience encounters your brand/business, the stronger your presence becomes in their minds. Stay engaged, share valuable content, and maintain top-of-mind awareness.

• Saturation: Don't settle for slivers of attention; instead, aim to reach your entire target audience and establish market dominance. By saturating your marketplace, you tap into the power of word-of-mouth and generate buzz that stems from being the most recognized presence in your area. 

• Familiarity:  Garner trust through steady and committed marketing efforts. By consistently showing up, delivering on promises, and providing value, you cultivate familiarity. Avoid being on-again, off-again and instead focus on building a “long-term relationship” with your audience. Commitment over time builds a sense of trust.